The Secrets to Playing the Wine Auction Game

by KC Kudra

You might not have even thought about it; however, wine auctions and online wine sales are now big business. Offline wine sales is something you are probably already aware of, but there are online wine sales which are becoming much more popular as time passes. If it’s for private companies getting rid of end of ranges, overstocks and the like or charities doing fundraising efforts through auctioning off bottles of wine, there are bargains to be had by average consumers with a bit of an adventurous soul.

Auctioneers have already forecasted that over the coming year, there will be a quiet, but steadily expanding market for wine auctions. Wine auctions and online wine sales have become the perfect method for people to purchase otherwise hard-to-find or impossible wine gems at a fraction of the cost they would normally pay.

Because of the publicity given to the oldest and most expensive bottles of wine sold at auction, most consumers tend to think wine auctions are for the connoisseurs and the very rich, well let me tell you they are most definitely NOT! Some of the best-publicized wine auctions are for charity, where you can make a gift to the charity and receive a delectable bottle of wine in return.

Wine auctions are live just like you have seen in the movies, and they are great fun to attend. With the exception of some high-profile sales like the Andrew Lloyd Webber sales, most wine auctions are actually quite a quaint and cozy affair with 70% of the winning bids coming from the trade and the other 30% up for grabs at very reasonable prices that anyone can afford.

While there are a number of well-heeled patrons bidding in the thousands for a single bottle of a specialty offering, wine auctions are mainly made up of donations made to local charities in exchange for a bottle of wine. With online auctions, research can be done prior to bidding. After an auction has concluded, a would-be bidder can use the prices of that auction to get a good idea of the going rate for various bottles of wine. This way, you will be very prepared when the next auction starts. Online wine sales allow prospective visitors the time to do great background searches of the databases to ascertain what to bid.

The excitement of a wine auction could affect impulse buying, and a punter paying a higher price than normal even. So research is key to getting a bargain, do not get carried away! Auctions also bring to the market fine old wines that might ordinarily go bad in a cellar, simply because there is no convenient way to dispose of them.

Auctions provide a convenient way to dispose of them so that they do not just go bad. The well-informed buyer will get a deal. Many auctions are set up around lunches, which make sense because most of the heavy bidding goes on in the middle of the day. What a way to enjoy your purchase than over lunch.

About the Author:








Leave a Reply